Branding / Illustration
Trokya Craft Beer Taproom started out in July 2021 by Trokya Beer team, in Edirne, Turkey. An old wooden building with four rooms was renovated. Each room has its own concept and is designed differently.
At Trokya Craft Beer Taproom, everyone can taste different craft beers freshly from the tap. There are 12 taps and the beer list changes frequently depending on the manufacturers producing different beers or on consumers who would like to try different styles. The place reflects a Scandinavian pub: White walls, wooden and clean tables, a minimal decoration and shelves designed with different concepts.The illustrations we have created for Trokya Beer labels in 2020 decorate one of the rooms of the taproom.
We have been asked to create a brand identity, including menu designs and coaster. For the logo, we have created a wooden T , ornamented with fresh hop garlands. Every printed element in the taproom is highly textural. Inspired by nature, we have combined a natural, almost neutral earthy palette with a couple of vibrant tones of yellow and orange.