Packaging / Illustration / Art Direction
The task was to recreate packagings of UK’s one of leading lights of ready-to-cook food industry, Charlie Bigham’s. Charlie first set up his business with an inspiration of love of food and travelling. The main idea was to portray street markets from all around the world. The talented illustrator Emily Sutton was comissioned to create lovely illustrations. She drew each market scene, ingredient, animal and human character separately, by hand. Then, we put them together to make unique compositions per each recipe, reflecting its provenance. Also, the pleasure of eating and travelling were emphasized in Charlie Bigham’s new packagings. 50 illustrated scenes were designed. The result is a colourful and contemporary collection.
Designed & Copyright © Bigfish Design 2018 - Words: Nell Fane - Illustration: Emily Sutton - Other designers: Elisabetta Giordana, Veronica Ulcigrai